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Designing a Qualitative Model of Doping Phenomenon Effect on Sport Marketing in Iran

Podium, 01 October 2016, Vol.5(2), pp.120-136 [Peer Reviewed Journal]

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  • Title:
    Designing a Qualitative Model of Doping Phenomenon Effect on Sport Marketing in Iran
  • Author: Jasem Manouchehri ; Mehrzad Hamidi ; Nasrolah Sajadi ; Habib Honari
  • Found In: Podium, 01 October 2016, Vol.5(2), pp.120-136 [Peer Reviewed Journal]
  • Subjects: Qualitative Model, Doping, Marketing, Sport, Iran ; Recreation & Sports
  • Language: English
  • Description: There a number of factors effecting consumers' purchase behavior. It is believed that celebrities can effect selling positively by transferring their popular image to the endorsed product. But, it is heard lots about excommunicate behaviors in the sport world today. Disclosure of the recent...
  • Identifier: E-ISSN: 2316-932X ; DOI: 10.5585/podium.v5i2.179

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