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Information processing of audiences exposed to public service advertising messages for Special Olympics: A cognitive response approach

Park, Meungguk et al.

International journal of sports marketing & sponsorship. Volume 17:Issue 3 (2016); pp 277-298 -- Emerald Publishing Limited

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Information processing of audiences exposed to public service advertising messages for Special Olympics: A cognitive response approach

Park, Meungguk

International journal of sports marketing & sponsorship. Volume 17:Number 3 (2016, August 1st); pp 277-298 -- Emerald Publishing Limited

Online access

2 results  for Everything in this catalogue

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