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Echo or organic: framing the 2014 Sochi Games

Frederick, Evan; Pegoraro, Ann; Burch, Lauren

Online information review. Volume 40:Issue 6 (2016); pp 798-813 -- Emerald

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Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw et al.

International journal of sport management and marketing. Volume 15:Number 3/4 (2014); pp 184-213 -- Inderscience Enterprises

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Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

Abeza, Gashaw et al.

International journal of sport management and marketing. Volume 15:Number 3-4 (2014); pp 184-213 -- Inderscience Enterprises

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I am not loving it: examining the hijacking of #CheersToSochi

Pegoraro, Ann et al.

International journal of sport management and marketing. Volume 15:Number 3-4 (2014); pp 163-183 -- Inderscience Enterprises

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I am not loving it: examining the hijacking of #CheersToSochi

Pegoraro, Ann et al.

International journal of sport management and marketing. Volume 15:Number 3/4 (2014); pp 163-183 -- Inderscience Enterprises

Online access

5 results  for Everything in this catalogue

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