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Access Options 

1. Request to Reading Room  (14)
2. Online: Reading Room only  (14)
3. Purchase a copy  (13)
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Author/Contributor 

1. Kaplanidou, Kyriaki  (4)
2. Pegoraro, Ann  (4)
3. Green, B. Christine  (3)
4. Warner, Stacy  (3)
5. Ferrand, Alain  (2)
6. Phelps, Sean  (2)
7. Scherer, Jay  (2)
8. Ryu, Sangyoon  (2)
9. Chanavat, Nicolas  (2)
10. Séguin, Benoît  (2)
11. Batty, Richard  (2)
12. Naraine, Michael L.  (2)
13. Geurin, Andrea N.  (2)
14. Pedersen, Paul M.  (2)
15. Gee, Sarah  (2)
16. Christiansen, Ask Vest  (2)
17. McCarville, Ron E.  (2)
18. Lee, Min Kyo  (2)
19. Schofield, Grant  (2)
20. Dickson, Geoff  (2)
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Subject 

1. web marketing--useability--eye-tracking--Olympics--sport events--online shopping--web retailing--visual attention--e-commerce--technology  (3)
2. user-generated content--UGC--Twitter--effectiveness--user sources--source credibility--source evaluation--priming theory--framing theory--referees--refereeing decisions--social media--experimental design--sports fans--information processing--controvery--controversial decisions--London Olympics--2012 Olympic Games--ANOVA--cognition levels--professionals--non-professionals  (2)
3. theory of planned behaviour--TPB--sponsorship--purchase decisions--purchase behaviour--sponsorship effects--Vancouver Olympics--2010 Olympics--buyer motivation--young adults--Canada--Olympic Games--Winter Olympics--Olympic sponsors--subjective norms--descriptive norms--past behaviour--purchase intention  (2)
4. Summer Olympics--gold medal--sports management--private promotion--Indian sports  (2)
5. volunteer programmes--human resources management--HRM--TOROC--Torino Organising Committee--Olympic Games--Winter Olympics 2006--critical success factors--sport management--volunteerism--volunteering--volunteer recruitment--volunteer organisation--volunteer planning--volunteer training--volunteers  (2)
6. sport sponsorship--on-site sponsorship activation--interactivity--emotions--perceived image fit--consumer responses--Olympic sponsorship--brand attitudes--attitude formation--2012 Olympic Games--London Olympics--sponsor brands--consumer attitudes--brand equity--Olympic sponsors  (2)
7. Sochi Winter Olympics--activation--social networking sites--SNSs--Leximancer--2014 Olympic Games--global sponsorship--sport sponsorship--social media--Twitter usage--sponsor communication--promotion--customer appreciation--athletes encouragement--sponsors  (2)
8. 2008 Olympics--sponsorship--China--obesity--globalisation--Olympic sponsors--high-calorie foods--low physical activity--mortality increase--morbidity increase--disability increase--noncommunicable diseases--sport marketing--Olympic Games--Beijing--foreign direct investment--FDI--multinational corporations  (2)
9. isomorphism--strategic choice--international sports federations--International Triathlon Union--Olympics recognition--International Olympic Committee--IOC--institutional theory  (2)
10. social media hijacking--brand management--qualitative analysis--Sochi Winter Olympics--message control--Russia--political policies--brand image--Twitter--online soapbox--politics--criticism--Olympic Games  (2)
11. Olympic sponsors--sponsorship effectiveness--sport marketing--new media--alcohol--Olympic Games--Canada--Facebook--Twitter--social media--2014 Olympics--Sochi Olympics--Winter Olympics--beer brands--content analysis--sponsorship activation--informational content--promotional content--customer interaction  (2)
12. sport advertising--corporate sign wars--sporting events--local sporting venues--sport marketing--multinational corporations--branding--Sydney Olympics--2000 Olympic Games--Under-17 World Soccer Championships--official sponsorship--corporate sponsors--ambush marketing--brand protection--clean venue policies--globalisation--local issues  (2)
13. elite sport--cycling--doping--modernity--amateurism--professionalism--deviance--moral entrepreneurship--Olympics--banned substances--Denmark  (2)
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