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In quest of gold: Olympic Gold Quest

Rastogi, Siddhartha Kumar

International journal of sport management and marketing. Volume 18:Number 6 (2018); pp 501-514 -- Inderscience Enterprises

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In quest of gold: Olympic Gold Quest

Rastogi, Siddhartha Kumar

International journal of sport management and marketing. Volume 18:Number 6 (2018); pp 501-514 -- Inderscience Enterprises

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Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah

International journal of sport management and marketing. Volume 15:Number 5-6 (2014); pp 322-339 -- Inderscience Enterprises

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Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics

Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki

International journal of sport management and marketing. Volume 15:Number 5/6 (2014); pp 238-260 -- Inderscience Enterprises

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Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics

Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki

International journal of sport management and marketing. Volume 15:Number 5-6 (2014); pp 238-260 -- Inderscience Enterprises

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Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah

International journal of sport management and marketing. Volume 15:Number 5/6 (2014); pp 322-339 -- Inderscience Enterprises

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"We are not sportsmen, we are professionals": professionalism, doping and deviance in elite sport

Christiansen, Ask Vest

International journal of sport management and marketing. Volume 7:Number 1/2 (2010); pp 91-103 -- Inderscience Enterprises

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Understanding website useability: an eye-tracking study of the Vancouver 2010 Olympic Games website

Green, B. Christine; Murray, Nicholas; Warner, Stacy

International journal of sport management and marketing. Volume 10:Number 3 (2011, January 1st); pp 257-271 -- Inderscience Enterprises

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Understanding website useability: an eye-tracking study of the Vancouver 2010 Olympic Games website

Green, B. Christine; Murray, Nicholas; Warner, Stacy

International journal of sport management and marketing. Volume 10:Number 3/4 (2011); pp 257-271 -- Inderscience Enterprises

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Isomorphism and choice in the creation and development of an international sports federation: a review of the International Triathlon Union

Phelps, Sean; Kent, Aubrey

International journal of sport management and marketing. Volume 8:Number 3/4 (2010); pp 277-295 -- Inderscience Enterprises

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Results 1 - 10 of 27  for Everything in this catalogue

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Subject 

  1. web marketing--useability--eye-tracking--Olympics--sport events--online shopping--web retailing--visual attention--e-commerce--technology  (3)
  2. user-generated content--UGC--Twitter--effectiveness--user sources--source credibility--source evaluation--priming theory--framing theory--referees--refereeing decisions--social media--experimental design--sports fans--information processing--controvery--controversial decisions--London Olympics--2012 Olympic Games--ANOVA--cognition levels--professionals--non-professionals  (2)
  3. theory of planned behaviour--TPB--sponsorship--purchase decisions--purchase behaviour--sponsorship effects--Vancouver Olympics--2010 Olympics--buyer motivation--young adults--Canada--Olympic Games--Winter Olympics--Olympic sponsors--subjective norms--descriptive norms--past behaviour--purchase intention  (2)
  4. Summer Olympics--gold medal--sports management--private promotion--Indian sports  (2)
  5. volunteer programmes--human resources management--HRM--TOROC--Torino Organising Committee--Olympic Games--Winter Olympics 2006--critical success factors--sport management--volunteerism--volunteering--volunteer recruitment--volunteer organisation--volunteer planning--volunteer training--volunteers  (2)
  6. sport sponsorship--on-site sponsorship activation--interactivity--emotions--perceived image fit--consumer responses--Olympic sponsorship--brand attitudes--attitude formation--2012 Olympic Games--London Olympics--sponsor brands--consumer attitudes--brand equity--Olympic sponsors  (2)
  7. Sochi Winter Olympics--activation--social networking sites--SNSs--Leximancer--2014 Olympic Games--global sponsorship--sport sponsorship--social media--Twitter usage--sponsor communication--promotion--customer appreciation--athletes encouragement--sponsors  (2)
  8. 2008 Olympics--sponsorship--China--obesity--globalisation--Olympic sponsors--high-calorie foods--low physical activity--mortality increase--morbidity increase--disability increase--noncommunicable diseases--sport marketing--Olympic Games--Beijing--foreign direct investment--FDI--multinational corporations  (2)
  9. isomorphism--strategic choice--international sports federations--International Triathlon Union--Olympics recognition--International Olympic Committee--IOC--institutional theory  (2)
  10. social media hijacking--brand management--qualitative analysis--Sochi Winter Olympics--message control--Russia--political policies--brand image--Twitter--online soapbox--politics--criticism--Olympic Games  (2)
  11. Olympic sponsors--sponsorship effectiveness--sport marketing--new media--alcohol--Olympic Games--Canada--Facebook--Twitter--social media--2014 Olympics--Sochi Olympics--Winter Olympics--beer brands--content analysis--sponsorship activation--informational content--promotional content--customer interaction  (2)
  12. sport advertising--corporate sign wars--sporting events--local sporting venues--sport marketing--multinational corporations--branding--Sydney Olympics--2000 Olympic Games--Under-17 World Soccer Championships--official sponsorship--corporate sponsors--ambush marketing--brand protection--clean venue policies--globalisation--local issues  (2)
  13. elite sport--cycling--doping--modernity--amateurism--professionalism--deviance--moral entrepreneurship--Olympics--banned substances--Denmark  (2)
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