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The British Olympic football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans

Hills, Stephen; Heere, Bob; Walker, Matt

International journal of sports marketing & sponsorship. Volume 19:Issue 3 (2018); pp 276-289 -- Emerald Publishing Limited

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Information processing of audiences exposed to public service advertising messages for Special Olympics: A cognitive response approach

Park, Meungguk et al.

International journal of sports marketing & sponsorship. Volume 17:Issue 3 (2016); pp 277-298 -- Emerald Publishing Limited

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Twitter and Olympics: Exploring factors which impact fans following American Olympic Governing Bodies

Li, Bo; Scott, Olan K.M.; Dittmore, Stephen W.

International journal of sports marketing & sponsorship. Volume 19:Issue 4 (2018); pp 370-383 -- Emerald Publishing Limited

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The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding: The Beijing 2022 bid case study

Liu, Dongfeng; Hautbois, Christopher; Desbordes, Michel

International journal of sports marketing & sponsorship. Volume 18:Issue 4 (2017); pp 330-346 -- Emerald Publishing Limited

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4 results  for Everything in this catalogue

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