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The regionalisation of global brands: emerging market perspectives

Rosenbloom, Al; Haefner, James

Journal for global business advancement. Volume 2:Number 4 (2009, January 1st); pp 348-364 -- Inderscience Publishers

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Article
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The regionalisation of global brands: emerging market perspectives

Rosenbloom, Al; Haefner, James

Journal for global business advancement. Volume 2:Number 4 (2009); pp 348-364 -- Inderscience Publishers

Online access

2 results  for Everything in this catalogue

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