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The British Olympic football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans

Hills, Stephen; Heere, Bob; Walker, Matt

International journal of sports marketing & sponsorship. Volume 19:Issue 3 (2018); pp 276-289 -- Emerald Publishing Limited

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In quest of gold: Olympic Gold Quest

Rastogi, Siddhartha Kumar

International journal of sport management and marketing. Volume 18:Number 6 (2018); pp 501-514 -- Inderscience Enterprises

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Information processing of audiences exposed to public service advertising messages for Special Olympics: A cognitive response approach

Park, Meungguk et al.

International journal of sports marketing & sponsorship. Volume 17:Issue 3 (2016); pp 277-298 -- Emerald Publishing Limited

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Twitter and Olympics: Exploring factors which impact fans following American Olympic Governing Bodies

Li, Bo; Scott, Olan K.M.; Dittmore, Stephen W.

International journal of sports marketing & sponsorship. Volume 19:Issue 4 (2018); pp 370-383 -- Emerald Publishing Limited

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In quest of gold: Olympic Gold Quest

Rastogi, Siddhartha Kumar

International journal of sport management and marketing. Volume 18:Number 6 (2018); pp 501-514 -- Inderscience Enterprises

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The expected social impact of the Winter Olympic Games and the attitudes of non-host residents toward bidding: The Beijing 2022 bid case study

Liu, Dongfeng; Hautbois, Christopher; Desbordes, Michel

International journal of sports marketing & sponsorship. Volume 18:Issue 4 (2017); pp 330-346 -- Emerald Publishing Limited

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Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics

Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki

International journal of sport management and marketing. Volume 15:Number 5/6 (2014); pp 238-260 -- Inderscience Enterprises

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Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics

Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki

International journal of sport management and marketing. Volume 15:Number 5-6 (2014); pp 238-260 -- Inderscience Enterprises

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Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah

International journal of sport management and marketing. Volume 15:Number 5-6 (2014); pp 322-339 -- Inderscience Enterprises

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Alcohol, sponsorship, and new media activation: an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah

International journal of sport management and marketing. Volume 15:Number 5/6 (2014); pp 322-339 -- Inderscience Enterprises

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  1. Request to Reading Room  (18)
  2. Online: Reading Room only  (18)
  3. Purchase a copy  (13)
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Subject 

  1. Sports administration--Periodicals  (27)
  2. Sports sponsorship--Periodicals  (4)
  3. web marketing--useability--eye-tracking--Olympics--sport events--online shopping--web retailing--visual attention--e-commerce--technology  (3)
  4. user-generated content--UGC--Twitter--effectiveness--user sources--source credibility--source evaluation--priming theory--framing theory--referees--refereeing decisions--social media--experimental design--sports fans--information processing--controvery--controversial decisions--London Olympics--2012 Olympic Games--ANOVA--cognition levels--professionals--non-professionals  (2)
  5. theory of planned behaviour--TPB--sponsorship--purchase decisions--purchase behaviour--sponsorship effects--Vancouver Olympics--2010 Olympics--buyer motivation--young adults--Canada--Olympic Games--Winter Olympics--Olympic sponsors--subjective norms--descriptive norms--past behaviour--purchase intention  (2)
  6. Summer Olympics--gold medal--sports management--private promotion--Indian sports  (2)
  7. volunteer programmes--human resources management--HRM--TOROC--Torino Organising Committee--Olympic Games--Winter Olympics 2006--critical success factors--sport management--volunteerism--volunteering--volunteer recruitment--volunteer organisation--volunteer planning--volunteer training--volunteers  (2)
  8. sport sponsorship--on-site sponsorship activation--interactivity--emotions--perceived image fit--consumer responses--Olympic sponsorship--brand attitudes--attitude formation--2012 Olympic Games--London Olympics--sponsor brands--consumer attitudes--brand equity--Olympic sponsors  (2)
  9. Sochi Winter Olympics--activation--social networking sites--SNSs--Leximancer--2014 Olympic Games--global sponsorship--sport sponsorship--social media--Twitter usage--sponsor communication--promotion--customer appreciation--athletes encouragement--sponsors  (2)
  10. 2008 Olympics--sponsorship--China--obesity--globalisation--Olympic sponsors--high-calorie foods--low physical activity--mortality increase--morbidity increase--disability increase--noncommunicable diseases--sport marketing--Olympic Games--Beijing--foreign direct investment--FDI--multinational corporations  (2)
  11. isomorphism--strategic choice--international sports federations--International Triathlon Union--Olympics recognition--International Olympic Committee--IOC--institutional theory  (2)
  12. social media hijacking--brand management--qualitative analysis--Sochi Winter Olympics--message control--Russia--political policies--brand image--Twitter--online soapbox--politics--criticism--Olympic Games  (2)
  13. Olympic sponsors--sponsorship effectiveness--sport marketing--new media--alcohol--Olympic Games--Canada--Facebook--Twitter--social media--2014 Olympics--Sochi Olympics--Winter Olympics--beer brands--content analysis--sponsorship activation--informational content--promotional content--customer interaction  (2)
  14. sport advertising--corporate sign wars--sporting events--local sporting venues--sport marketing--multinational corporations--branding--Sydney Olympics--2000 Olympic Games--Under-17 World Soccer Championships--official sponsorship--corporate sponsors--ambush marketing--brand protection--clean venue policies--globalisation--local issues  (2)
  15. elite sport--cycling--doping--modernity--amateurism--professionalism--deviance--moral entrepreneurship--Olympics--banned substances--Denmark  (2)
  16. Social media--Olympic fans--Olympic Governing Bodies--Rio Olympics--Twitter  (1)
  17. Special Olympics--Information processes--Public service advertising--Cognitive response--Promotional campaigns  (1)
  18. China--Sports marketing--Social impact--Winter Olympics--Mega-sports events  (1)
  19. Olympics--Representation--Football--Soccer--Team identity  (1)
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  5. After 2016  (5)
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