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Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States

Kamal, Sara; Wilcox, Gary B.

Journal of food products marketing. Volume 20:Issue 1 (2014); pp 55-74 -- Routledge, Taylor & Francis Group

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  1. Wilcox, Gary B.
  2. Kamal, Sara

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