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Examining Variety Seeking Behavior–A Study With Reference to Fast Moving Consumer Goods (FMCG)

K, Jayanthi; Rajendran, G.

Journal of food products marketing. Volume 20:Issue 3 (2014); pp 283-307 -- Routledge, Taylor & Francis Group

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  1. K, Jayanthi
  2. Rajendran, G.

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